Prospective student journey

Use case: Prospective student journey


A public research university that has eight schools and colleges with more than 100 globally recognized degree programs needed to improve its prospective student view to better understand their enrollment journey.


  • With no single source of truth, faculty were unable to understand why or when prospective students decided to enroll, limiting marketing and engagement efforts
  • Multiple, disconnected systems for student information caused duplicate records, outdated information, inaccurate tracking, and inadequate reporting


  • Integrated various student systems including a CRM, Identity Access Management, and national enrollment tracking system
  • APIs have automated pulling, processing, and reporting student information from multiple systems
  • The CRM is now automatically updated when changes are made to student information in other systems


  • Enabled faculty with a single source of truth for prospective student data
  • Provided more accurate and complete prospective student records
  • Enabled better continuity across systems, reducing duplicate records and misinformation
  • Improved the prospective student journey and experience


About BIG

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