From Legacy to Agentic CRM: Guided Care Moves to Creatio in 4.5 Months

Business Outcomes

stopwatch

Record Speed of Delivery & Expansion

Went live in just 4.5 months, replacing legacy systems and delivering 300+ additional features and enhancements within the implementation window.

360 degree view

Full 360° Customer View

Created a single, connected view of every customer touchpoint across sales, service, and delivery to improve engagement and outcomes.

AI

AI-Powered, Future-Ready Platform

Leveraged Creatio’s agentic AI and deep integrations to turn data into action, streamline workflows, and rapidly deploy new capabilities at scale.

Security, Scalability, and Speed in One Platform

When Guided Care set out to modernize its technology stack, the team brought decades of experience with large, complex legacy systems — and the caution that comes with it. At first, the idea of deploying no-code platform seemed far-fetched. They had seen firsthand what happens when software built for a single department is stretched across the enterprise: fragile architectures, security gaps, compliance headaches, and stalled scalability.

Guided Care was pleasantly surprised by Creatio, and their confidence grew when the team demonstrated the platform’s ability to handle their exact use cases during the evaluation process — not in theory, but in working prototypes. The team saw built-in guardrails for HIPAA compliance, enterprise-grade security, and governance already in place, along with an architecture designed to scale across business units without losing performance or control. It wasn’t just the flexibility of no-code; it was the assurance that speed could be matched with rigor.

Justin Schaefer headshot

"I’ll admit, the idea that we were going to buy a no-code platform was pretty entertaining for me. But Creatio did a good job demonstrating our use case and what we really needed the software to do, and they did it quickly. That gave me a lot of confidence that the tool could be shaped in a way that was meaningful for our company."

Justin Schaefer

Focal Point Care

Justin Schaefer headshot

"We’re really excited about what the CRM means in terms of getting more of a customer 360 viewpoint — not only on the deal side, but also on how we deliver services to our customer base. The tools will help us sit down with customers, understand where they need to go, and determine how we as a business can better serve them."

Justin Schaefer

Focal Point Care

"Six months ago, this would have been a high-cost, high-effort project with only moderate success. Now, with AI, we can handle completely unstructured documents, extract the data we need, and automate processes that simply weren’t possible before."

Barney Holmes

SVP, Bits In Glass | CEO, Omnico

4.5 Months to a Smarter, More Agile CRM Platform

Guided Care’s new platform went live in just four and a half months — an extraordinary pace for an enterprise-grade implementation. Achieving delivery speed at this scale required the right combination of technology, methodology, and expertise.

To make it happen, Guided Care partnered with Omnico (now part of Bits in Glass), member of Creatio’s global community of trusted implementation experts. This network is known for accelerating value through proven delivery frameworks, deep product knowledge, and industry-specific best practices. Working together, the teams adopted a rapid-prototyping approach, putting early versions of the system in front of users so they could test, provide feedback, and shape the platform in real time.

That collaborative, iterative process not only maintained momentum but also unlocked innovation. By launch day, more than 300 additional enhancements had been delivered beyond the original plan — many representing capabilities the legacy system could never support. With Creatio’s no-code environment, these enhancements were designed, tested, and deployed without delaying the go-live date, ensuring that the system launched not as a copy of the old processes but as a significantly improved platform from day one.

360° Customer Visibility and Seamless Self-Service

With the new platform in place, Guided Care now has a true 360-degree view of its customers — bringing together sales data, service delivery records, and ongoing engagement history into one unified interface. This consolidated perspective will allow teams to sit down with clients fully informed, anticipate needs, and proactively identify opportunities to improve service.

The platform also powers a B2C portal, giving customers direct access thier cases. The self-service capability reduces administrative overhead, speeds up response times, and provides customers with greater transparency into their interactions with Guided Care.

With Creatio, Guided Care has eliminated the silos that once slowed operations and limited visibility. The result is a stronger customer experience and a more agile organization ready to adapt to changing demands.

Guided Care logo

Guided Care, a business unit of Focal Point Care, replaced its aging legacy systems with Creatio’s AI-native, no-code platform in partnership with Omnico (now part of Bits In Glass). In just 4.5 months, the organization went live with a solution that not only improved service delivery and accelerated innovation, but also strengthened compliance and governance across the enterprise.

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