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Business CRM Systems
Your Dedicated CRM
Implementation Partner
At Bits In Glass, we’re helping businesses transform how they manage customer relationships to create customer journeys built for growth.
Strategy & Roadmap
Define goals and map quick wins to accelerate time-to-value.
Implementation
Deploy Creatio applications quickly and reduce project risk with proven delivery.
Agentic Automation
Streamline processes and boost productivity by embedding AI agents into workflows.
Data & Insights
Unlock a 360° view of customers and enhance decisions with real-time analytics.
Adoption & Support
Drive user engagement and maximize ROI with intuitive, AI-native experiences.
Drive revenue growth.
Enhance productivity.
Elevate Customer Experience.
If your CRM feels more like a burden than a business driver, you’re not alone. Data is scattered across systems, your team is struggling with complex workflows, and too much time is spent on manual work instead of building customer relationships. Over time, that slows your growth and makes it harder to see a real return on your investment.
Here’s where we come in: As your CRM implementation partner, Bits In Glass helps you put the AI-native Creatio CRM platform to work for your business, combining no-code flexibility and AI automation to deliver measurable ROI.
New Era CRM
Reimagine CRM with AI-native agentic automation. Creatio sets a new standard for CRM by providing a single platform that natively combines AI agents and applications
AI Skills for Marketing
AI-driven support across the marketing lifecycle from segmentation and campaign design to content creation, lead scoring, and funnel management.
With Creatio + Bits In Glass, you can:
- Build a 360° view of your customers
- Run omnichannel campaigns with ease
- Orchestrate personalized customer journeys
- Streamline digital, email, and event marketing
- Improve collaboration across marketing teams
AI Skills for Sales
Intelligent tools to accelerate deal cycles, improve forecasting, and provide real-time support throughout the sales process.
With Creatio + Bits In Glass, you can:
- Manage leads and opportunities with guided selling
- Automate account research and meeting prep
- Generate accurate quotes faster
- Forecast revenue with AI-powered insights
- Boost win rates and sales productivity
AI Skills for Service
Smart automation that reduces service costs, speeds up resolution, and delivers consistent customer experiences.
With Creatio + Bits In Glass, you can:
- Automate case classification and routing
- Provide next-best action recommendations
- Enable proactive customer support and issue resolution
- Streamline knowledge management and self-service
- Improve satisfaction with faster, consistent outcomes
AI Skills for Marketing
AI-driven support across the marketing lifecycle from segmentation and campaign design to content creation, lead scoring, and funnel management.
With Creatio + Bits In Glass, you can:
- Build a 360° view of your customers
- Run omnichannel campaigns with ease
- Orchestrate personalized customer journeys
- Streamline digital, email, and event marketing
- Improve collaboration across marketing teams
AI Skills for Sales
Intelligent tools to accelerate deal cycles, improve forecasting, and provide real-time support throughout the sales process.
With Creatio + Bits In Glass, you can:
- Manage leads and opportunities with guided selling
- Automate account research and meeting prep
- Generate accurate quotes faster
- Forecast revenue with AI-powered insights
- Boost win rates and sales productivity
AI Skills for Service
Smart automation that reduces service costs, speeds up resolution, and delivers consistent customer experiences.
With Creatio + Bits In Glass, you can:
- Automate case classification and routing
- Provide next-best action recommendations
- Enable proactive customer support and issue resolution
- Streamline knowledge management and self-service
- Improve satisfaction with faster, consistent outcomes
Agentic Automation Helps You Drive Revenue Growth
AI-Native CRM
- Conversational AI to navigate records and launch processes
- Agents for marketing, sales, and service are embedded in daily tasks
- Eliminates repetitive work while boosting adoption and productivity
Real-Time Workflows
- Agents automate lead scoring, case classification, and campaign execution
- Embedded AI in Outlook and Teams keeps data and tasks always current
- Dashboards built on demand with natural language prompts
Proven Results
- Leading enterprises accelerate transformation with agentic CRM
- Faster implementations and reduced IT reliance with no-code tools
- Enterprise-scale governance through Creatio’s AI Command Center
Partnering with Bits In Glass + Creatio
- Implementation expertise: We specialize in bringing Creatio to life with trusted delivery and proven frameworks.
- One platform: Marketing, sales, and service in one AI-native system.
- No-code freedom: Adapt workflows without a heavy IT lift.
- AI built-in: Predictive, generative, and agentic AI in daily workflows.
- Proven ROI: 70% faster implementations, 37% lower tech costs, 61% faster lead response, 50% faster customizations.
- Analyst recognition: Visionary in Gartner Sales Force Automation 2025; Leader in Gartner B2B Marketing Automation 2024; Strong Performer in Forrester Customer Service Solutions 2024.
Resources to Guide Your Next Step
CRM is often thought of as a tool for sales and marketing. But in manufacturing,
Investing in a CRM is a major decision. But here’s the truth: most CRM projects
For years, Business CRM systems have promised a “360-degree view of the customer.” But for
CRM has always promised a single source of truth for managing customer relationships. But in
CRM Frequently Asked Questions
A business CRM system (Customer Relationship Management) is software that helps companies manage customer interactions, sales, marketing, and service in one place. Modern CRM platforms, such as Creatio, go beyond data storage by embedding AI and automation to enhance productivity and customer experiences.
A CRM implementation partner, like Bits In Glass, ensures your CRM project delivers real business outcomes. We design your CRM strategy, integrate it with existing systems, configure AI agents, and drive user adoption, reducing risk, speeding up delivery, and maximizing ROI.
Implementation timelines vary depending on scope and integrations. With Creatio’s no-code platform and Bits In Glass implementation expertise, many businesses go live in a matter of months, up to 70% faster than traditional implementations.
CRM systems improve ROI by:
- Automating repetitive tasks to save time
- Increasing sales conversion rates with AI-driven insights
- Reducing service costs with workflow automation solutions
- Lowering customization costs through no-code tools
The main benefits of implementing a CRM include:
- A single source of truth with 360° customer views
- Improved sales, marketing, and service efficiency
- Personalized customer experiences at scale
- Scalability with AI agents and workflow automation
CRM in manufacturing is used for:
- Demand forecasting to align production and sales
- Channel and partner management to track distributor performance
- After-sales service automation for warranties and spare parts
- Sales visibility to uncover cross-sell and upsell opportunities
Get Started
Wherever you are in your CRM journey, Bits In Glass helps you deliver connected, customer-first experiences with customer CRM software powered by Creatio.
Talk to Our CRM Experts Today.
