Wearables could transform insurance from reactive to proactive
By Ryan VanDePutte
Insurance policies have existed for thousands of years and were initially invented to protect goods being shipped long distances. Today, the options available to us have expanded tremendously, and it’s even possible for soccer players like David Beckam to insure their legs.
Despite this, the business of insurance and how it’s managed hasn’t evolved as rapidly. And this is understandable, as it’s a highly regulated industry, so reliability and dependability are hugely important.
Consumers today demand customized and real-time service with everything, from food and entertainment to clothing. Cookie-cutter health or life insurance feels incredibly outdated when compared to so many other made-to-order services available today.
Reacting, not preventing
When you break down how your health, disability, or life insurance coverage works, it’s very reactive. We can purchase a broad range of coverage, choose our deductibles, and even choose our providers, but one aspect remains the same: when illness or injury occurs, only then do we engage with our providers. There is no added incentive for us as customers to live a healthier and safer lifestyle (beyond the obvious), that would benefit both the insured and the insurance provider.
About the author
As an Associate Director, Ryan is responsible for managing and executing the full delivery and implementation of custom Appian solutions for Bits In Glass’ clients. He has nearly a decade of experience providing project and portfolio management as well as strategic guidance and advisory services for some of the nation’s largest healthcare companies. When he’s not hard at work, Ryan enjoys golfing, working out, grilling, and spending time outdoors with his wife and two boys.