It started with a highly manual process
Vivo was using several spreadsheets to track data manually and therefore didn’t have visibility into sales performance or track key metrics. The company needed the ability to track what percentage of leads result in sales conversions and sales cycle times in order to measure the performance of its sales programs and staff.
Vivo Resorts also required marketing integration and tracking metrics to develop and foster customer relationships throughout an entire sales cycle.
With a sizable distributed sales team across several different business units, Durabuilt has multi-channel sales processes that require effective management to keep the company on track to meet its sales targets.